Industry Connect with Terrible

Creative Merchandise for Sustainable Careers and Communities

Live Online Workshop

Merchandise plays an essential creative and economic role in global music markets, yet it remains underdeveloped in Southwest Asia and North Africa. This session examines how merchandise strengthens artistic identity, builds loyal communities, and supports sustainable career growth. The conversation will highlight the creative value of merchandise, its impact on the relationship between artists and audiences, and how these connections contribute to long-term career stability.

Terrible will share insights from their international work in designing and producing high quality merchandise for globally recognised artists. The session offers practical knowledge that can help creators in the region develop stronger merchandise strategies and cultivate meaningful audience relationships.

Location: Online via Zoom

Date: Tuesday, January 13 at 6 PM Jerusalem time

Language: English