About

Jafra Productions is a pioneering music hub and artist incubator based in Ramallah, Palestine, with its roots dating back to 2010. Jafra Productions has been playing an active role in artist development within MENA's music industry. Jafra supports artists and professionals alike to thrive on global stages and export music from the MENA to the world.

Values

At Jafra Productions, our core values form the very foundation of our work:

Respect: We value every artist and their team, recognizing and honoring their unique creative journeys.

Expertise: We rely on the collective expertise of our team to deliver top-notch services to artists, ensuring their success and sustainable growth.

Fairness: We are committed to providing equal access to opportunities and empowering artists to make their own choices while safeguarding their rights and promoting fairness in all aspects.

Transparency: Transparency is paramount in all our partnerships. We openly share information about our work and maintain clarity and honest agreements with our artists and partners, enabling well-informed decisions.

Our Work in a nutshell

Through our programs and initiatives, and in our effort to contribute to the development and sustainability of the regional music industry and its infrastructure, Jafra Productions has established and supported artists and has promoted numerous collaborations, and projects worldwide.

PROGRAMS

NEST Music Incubator is a 7-month program dedicated to empowering music creators from the MENA region. Offering personalized mentorship, production support, and networking opportunities, NEST helps artists and creators navigate the global music industry. Acting as a social hub, it connects performers with industry professionals and plays a vital role in exporting MENA music to the world. Through its three phases—Global Beats, SoundLab, and Sustainable Future—NEST provides essential knowledge, strategic support, and pathways for career growth, fostering a vibrant and connected music community.

TAMI (Technology and Music Innovation): is a one-year academic program developed by Jafra Productions in partnership with Dar Al Kalima University, designed to enhance the MENA region’s music industry. The program equips a diverse range of participants—from budding entrepreneurs to aspiring industry leaders—with the skills necessary to leverage technology and innovation. Through a blend of expert-led insights and practical training, TAMI offers hands-on experiences in the music chain, including internships at festivals, companies, and with established artists. Complemented by theoretical coursework, the program is inclusive, welcoming anyone with a passion for music, regardless of their previous musical expertise.

Gazal: A program that envisions the build-up of a social-digital platform bridging music creators with their audiences, and fostering a harmonious community to shape their growth. This stems from the services that are expected to be exchanged within Gazal, such as digital distribution, booking, and management. With the potential of thousands of artists and music consumers in Palestine and in all of its tight-knit diaspora communities to be connected through Gazal, we aim to enable meaningful engagement and unblock a true fan-centric approach to the creators’ careers.

Board of Directors

In 2022, we were honored to announce the formation of Jafra’s board of directors, made up of 13 members. Our board includes prominent artists, pioneers and directors of leading institutions in Palestine, namely Suleiman Mansour, Bassem Khoury, Manal Zureik, Aref Al-Husseini, Youssef Habash, Yaqoub Hammouda, Mahmoud Awad, Imad Khoury, Wael Al-Saadi, Ruba Al-Mimi, Noura Trish, Rami Al-Sabaa, Rola Shannar.

Main Partnerships

At Jafra Productions, we believe in the transformative power of collaboration to not only elevate the music industry in Palestine but also to create a harmonious bridge between our culture and abroad, amplifying the vibrant voices and melodies of Palestinian artists worldwide.

Business Development Partners

The Agence Française de Développement (AFD) — Expertise France

We're incredibly excited about our collaboration with the French Development Agency, an important commitment aiming to elevate the Palestinian music industry and its infrastructure. This alliance marks the first-ever agreement the agency has signed in the realm of music globally. Working alongside Expertise France and SACEM, we aim to address key areas: honing the legal framework for music professionals in Palestine, fostering entrepreneurship and industry skills, and building robust networks and digital platforms. This partnership is a significant stride forward, both for Jafra Productions and the larger music ecosystem in Palestine.

Financial partner

PriceWaterHouseCoopers (PwC)

Collaborating with PWC has been a pivotal move for Jafra Productions. They’ve played a key role in refining our financial structures, from taxation to legal policies. Their expertise didn’t just upgrade our operations, but it extended to empowering Palestinian creators and professionals with financial management skills. This not only boosts our mission but also puts us on a path toward financial sustainability.

Music industry partners

We eagerly seek new industry partnerships with both local and international organizations to boost innovation and collaborative ventures.

NEST Music Incubator Partners