Growing Your Fanbase into Superfans

By Juliana Ortiz by Music Ally

This masterclass, led by Music Ally's Marketing and Training Operations, Juliana Ortiz, will dive deep into strategies for engaging and growing dedicated fan communities. Moving beyond traditional social media algorithms, this session will explore how artists can build strong, interactive communities using platforms like Discord, Telegram, and Reddit. Participants will also learn how to identify and nurture superfans, leverage data-driven insights, and develop monetization strategies to create sustainable revenue from the most loyal supporters.

Speaker’s Bio

Juliana Ortiz

Juliana Ortiz is a dedicated music industry professional specializing in music marketing, campaign management, and digital strategy. Currently based in London, Juliana serves as a Marketing and Training Operations Manager at Music Ally, where she oversees campaign submissions, tracks industry trends, and provides strategic marketing support to artists and teams. Her expertise spans influencer marketing, audience engagement, and digital strategies, with a strong focus on innovation and data-driven decision-making.

Music Ally

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Music Ally is the global leader in learning & development for the music industry, having trained thousands of industry professionals over the years. A knowledge and skills company, it provides daily insight and training to the major labels, indies, publishers, as well as artists and managers - the whole spectrum. Music Ally’s mission is to help the music industry embrace digital tools and platforms to build sustainable careers for artists across the globe. Publishing its well-respected reports since 2002, Music Ally’s research at the intersection of music and technology, thought-leading conference events, L&D resources, as well as hands-on work with global artists, give the company a unique handle on the latest tech, tools, best practices and most effective strategies to build and monetise artist-fan connections in the modern global music business.