NEST — Music Incubator
NEST x ITHRA SAUDI ARABIA presentation by Jafra Productions 11 July 2024
Market Need and Opportunities in MENA
Rapid growth in MENA music market.
Saudi Arabia’s emerging global dominance in music.
Untapped potential for local talent.
Growing demand in the global market for artists from the MENA region.
What is NEST?
Comprehensive 7-month music incubator program.
Empowers artists in building, growing, and sustaining successful careers within the music industry.
Builds and develops a community by fostering connections between artists and their audience.
Nurtures and expands MENA music talent.
Feedback
“Great initiative responding to an essential local market need, leveraging a high level of expertise, and serving an untapped potential Arabic music segment that is yet to shine worldwide. Happy and grateful to be part of it.”
Dolly Makhoul — Believe
Vision and Objectives
Drive sustainable growth and innovation within the MENA music industry.
Build and strengthen global connections and collaborations.
Elevate the status and infrastructure of the music industry.
Empower artists in Saudi Arabia and the MENA region to achieve global recognition.
Promote and export MENA music to international markets.
NEST Phases
Open Call.
Global Beats: An 8-week industry deep dive by international experts.
SoundLab: Production support, mentorship, and showcasing.
From Charts to Career Sustainability: Strategic support and industry pitching.
Artist Participant Showcase — Faris Ishaq
What NEST Offers?
Capacity Building.
Educational & Creative Knowledge.
Networking Opportunities.
Production & Showcasing Support.
Long-term Incubation for Sustained Growth.
Community Activities and Engagement.
Our Comprehensive Approach
Establishing NEST as a destination for all artists and stakeholders in the music industry.
Combining creative knowledge with practical experience for long-term incubation and growth.
Developing a market-oriented strategy to help artists navigate the global music industry.
Building a community that brings together artists, professionals, and audiences.
Creating a safe space to boost creativity.
Artist Participant Interview — Dina Amin
NEST Model and Strategy for New Markets
Granting a license to use the NEST brand and resources with a fixed annual payment.
NEST will operate under the umbrella of Ithra and follow their policies and criteria.
Ithra will have control over NEST’s implementation.
The NEST team can serve as the execution team if needed, under a separate agreement.
NEST keeps the ownership of implementing the incubator outside Saudi Arabia.
Cultural Sensitivity and Diversity in NEST Implementation
NEST celebrates diversity, welcoming all music genres and respecting cultural differences.
Adapting NEST to local contexts ensures acceptance and engagement from the community.
Our understanding of diversity emphasizes respect for people, traditions, and community.
Cultural sensitivity is key to long-term success and building strong relationships.
We tailor our approach to understand local cultures, identify relevant music genres, and target appropriate groups.
Developing program content with deep respect for local traditions and community values.
Why Ithra?
Premier cultural and creative hub known for innovative programs.
Strong alignment with Saudi Vision 2030’s cultural and artistic goals.
Ithra’s environment, from infrastructure to programs, perfectly fits NEST's vision.
Why NEST?
Ambition to be the largest music incubator in the region.
First incubator and destination that speaks the language of the future.
A model built over years to strongly fit the market.
Deep understanding of the MENA region’s culture, allowing for tailored customization.
Motivated by purely cultural roots.
Experienced team with the ability to serve as the implementation team.
Feedback
“Nest represents the diversity of the music scene. What these young musicians have in common is their thirst for knowledge in all aspects of the music field: recording, live, tech, and first and foremost the awareness of their rights. I was proud to share my experience with such a talented and promising generation!”
Habib Achour — Sacem
