Anthony Semaan
Masterclass topic: Best practices to promote your music.
This session covered the following:
• The mindset towards promotion.
• The context of music being released today.
• How to write a good bio.
• How to get your visuals and identity right.
• How to make the most of social media platforms.
• An intro to Groover and how it works.
About Anthony Semaan
Anthony Semaan is the co-founder of Beirut Jam Sessions, an organization which produces concerts, sessions and festivals in Lebanon and the Middle East. Since its inception in 2012, he has organized hundreds of shows with numerous collaborative entities which has seen him work with the likes of Joss Stone, Ibrahim Maalouf, Papooz and many more. His work with emerging artists from Europe and the Middle East has seen him put together over 200+ shows across the globe taking these acts to new markets. He has also been a key member of the Byblos International Festival since 2015, where he has promoted the shows of stellar names such as Sia, Elton John and John Legend to name a few. As a music industry consultant, he has collaborated with global brands like Red Bull, Sofar Sounds and Dewar's Whiskey. Additionally, Anthony is now the partnerships and business development manager of the innovative music startup Groover, where he creates growth initiatives using his industry knowledge and network.
