NEST — Music Incubator
NEST x UNESCO Cities of Music presentation by Jafra Productions
July 2024
Market Need and Opportunities in MENA
Rapid growth in MENA music market.
Untapped potential for local talent.
Growing demand in the global market for artists from the MENA region.
What is NEST?
Comprehensive 7-month music incubator program.
Empowers artists in building, growing, and sustaining successful careers within the music industry.
Builds and develops a community by fostering connections between artists and their audience.
Nurtures and expands MENA music talent.
Feedback
“Great initiative responding to an essential local market need, leveraging a high level of expertise, and serving an untapped potential Arabic music segment that is yet to shine worldwide. Happy and grateful to be part of it.”
Dolly Makhoul — Believe
Vision and Objectives
Drive sustainable growth and innovation within the MENA music industry.
Build and strengthen global connections and collaborations.
Elevate the status and infrastructure of the music industry.
Empower artists in the MENA region to achieve global recognition.
Promote and export MENA music to international markets.
NEST Phases
Open Call.
Global Beats: An 8-week industry deep dive by international experts.
SoundLab: Production support, mentorship, and showcasing.
Sustainable Future: Strategic support and industry pitching.
Artist Participant Showcase — Faris Ishaq
What NEST Offers?
Capacity Building.
Educational & Creative Knowledge.
Networking Opportunities.
Production & Showcasing Support.
Long-term Incubation for Sustained Growth.
Community Activities and Engagement.
Our Comprehensive Approach
Establishing NEST as a destination for all artists and stakeholders in the music industry.
Combining creative knowledge with practical experience for long-term incubation and growth.
Developing a market-oriented strategy to help artists navigate the global music industry.
Building a community that brings together artists, professionals, and audiences.
Creating a safe space to boost creativity.
Artist Participant Interview — Dina Amin
Cultural Sensitivity and Diversity in NEST Implementation
NEST celebrates diversity, welcoming all music genres and respecting cultural differences.
Adapting NEST to local contexts ensures acceptance and engagement from the community.
Our understanding of diversity emphasizes respect for people, traditions, and community.
Cultural sensitivity is key to long-term success and building strong relationships.
We tailor our approach to understand local cultures, identify relevant music genres, and target appropriate groups.
Developing program content with deep respect for local traditions and community values.
NEST Goals with UNESCO Cities of Music
Finding opportunities for artists and creators from MENA in the cities of music within the UNESCO network.
Utilizing the knowledge, resources, and human resources available within the UNESCO Cities of Music network.
Why NEST?
Ambition to be the largest music incubator in the region.
A model built over years to strongly fit the market.
Deep understanding of the MENA region’s culture, allowing for tailored customization.
Motivated by purely cultural roots.
Experienced team with the ability to serve as the implementation team.
Feedback
“Nest represents the diversity of the music scene. What these young musicians have in common is their thirst for knowledge in all aspects of the music field: recording, live, tech, and first and foremost the awareness of their rights. I was proud to share my experience with such a talented and promising generation!”
Habib Achour — Sacem
