Practical Courses

5 Courses

3 hours per course. This means 3 hours per week for 16 weeks. A total of 48 hours for each course.

Course 1 Artist Management

Course 2 PR & Communication in Music

Course 3 Integrated Music Production

Course 4 Music Business

Course 5 Music Live

Course 1

Artist Management

This course offers an in-depth exploration of artist management within the music industry, focusing on the business and strategic elements necessary to effectively manage artists. Students will learn about artist contracts, career planning, marketing, and the digital media landscape. The course includes practical scenarios and role-playing exercises to simulate real-world challenges artists and their managers face.

Learning Outcomes

  1. Develop and execute artist management plans that encompass career development, contract negotiations, and marketing strategies.

  2. Navigate the complexities of artist representation in various media and performance settings.

  3. Utilize digital tools and platforms to enhance an artist's visibility and marketability.

  4. Build and maintain professional networks that support artist growth and success.

  5. Apply ethical considerations and industry best practices in artist management.

Course 2

PR & Communication in Music

This course focuses on public relations and communications within the music industry. It covers strategic communication planning, media relations, digital marketing, and brand management for musicians and music organizations. Students will engage in workshops and projects that involve creating PR campaigns and media strategies that effectively communicate an artist's or an organization’s brand identity.

Learning Outcomes

  1. Design and implement comprehensive PR strategies that enhance visibility and public perception of music entities.

  2. Master digital communication tools and social media platforms to promote music content and engage with audiences.

  3. Analyze and respond to media trends and public feedback to refine ongoing PR campaigns.

  4. Develop crisis communication skills and manage sensitive information under pressure.

  5. Collaborate with artists, media, and other stakeholders to maintain consistent and effective external communications.

Course 3

Integrated Music Production

This course provides students with a hands-on understanding of the music production process, focusing on the managerial and operational aspects rather than artistic performance. Students will collaborate with music producers, sound engineers, and artists to oversee projects from inception to completion, including pre-production planning, recording, mixing, mastering, and marketing. This approach is designed to give students a real-world perspective on the workflows and challenges within the music production industry.

Learning Outcomes

  1. Manage and coordinate music production projects by working with artists, producers, and technical staff.

  2. Gain a comprehensive understanding of each stage of the music production process.

  3. Develop project management skills specific to music production, ensuring timely and budget-conscious project completion.

  4. Employ critical listening skills to make informed decisions during the production process.

  5. Implement effective marketing and distribution strategies to maximize the reach and impact of music projects.

Course 4

Music Business

This course delves into the intricate workings of the music industry from a business perspective, offering students a deep dive into the structures, operations, and strategies that drive successful music enterprises. The curriculum covers key areas such as music licensing, contracts, financial management, and organizational behavior within music companies. Students will engage with case studies and participate in simulations to understand the dynamics of the music business, preparing them for roles that require both strategic oversight and detailed operational knowledge.

Learning Outcomes

  1. Navigate the complex landscape of music rights, contracts, and licensing with a thorough understanding of legal frameworks.

  2. Apply financial and managerial accounting principles to make informed decisions in the music business context.

  3. Develop strategic plans that address the challenges and opportunities of the music industry, including market analysis and business modeling.

  4. Communicate effectively with stakeholders and manage relationships within the music business environment.

  5. Lead and participate in projects that demonstrate a practical understanding of how to run a music business, from startup to mature enterprise.

Course 4

Music Live

This course trains students in the organization and management of live music events, from small gigs to large-scale concerts. Covering logistical planning, stage management, sound and light design, and audience engagement, the course prepares students to oversee all aspects of live performance settings. Students will also learn about ticketing, promotion, and venue management to ensure successful event execution.

Learning Outcomes

  1. Plan and execute live music events, managing logistics from initial concept to post-event analysis.

  2. Operate sound and lighting equipment to enhance live performance experiences.

  3. Manage venue relations and ensure compliance with safety regulations and contractual obligations.

  4. Develop promotional strategies that maximize ticket sales and event attendance.

  5. Handle artist and talent coordination to ensure smooth event progression and artist satisfaction.