Mastering Music Promotion with Meta
By Samer Jamal from Meta
Led by experts from META, this session will focus on how artists can optimize their presence across Instagram, Facebook, and WhatsApp to promote their music and connect with their audience. Attendees will learn how to use META's latest music-related technologies, engage with fans through Stories and Reels, and strategically run promotions. This sesison will also explore how artists can use WhatsApp as a fan engagement tool.
Speaker’s Bio
Samer Jamal
Samer is the Strategic Partner Manager - Global Partnerships looking after Middle East and North Africa at Meta overlooking the music and comedy verticals.. In this role, he leads strategic collaborations with the region’s top-tier celebrities, public figures, content creators, and influencers, helping them elevate and optimize their strategies, presence, and impact across Meta’s platforms.
Before joining Meta, Samer headed the Marketing & Sponsorships department at Platinum Records, MBC Group’s music label, where he spearheaded high-profile campaigns and partnerships across the entertainment industry. His prior experience includes six successful years at Rotana Media Group, driving revenue growth for the group’s television portfolio, working closely with regional media agencies and brands.
Samer holds a Master’s degree in Media Studies and a Bachelor’s degree in Computer Science.
