Understanding and Connecting With Your Fanbase
By Timmy Mowafi, Riham Issa from Scene Noise
This masterclass led by Timmy Mowafi and Riham Issa, will dive into the art of shaping an artist's public narrative and understanding audience engagement across digital media platforms. Artists will learn how to position themselves in media outlets, maximize interview opportunities, and refine their communication strategies to effectively connect with their fanbase. The session will provide practical insights on preparing for interviews, crafting key messages, and leveraging digital spaces to enhance their presence.
Speaker Bios
Timmy Mowafi
Timmy Mowafi is a British-born Egyptian entrepreneur, writer, creative director, and co-founder of MO4 Network, a leading Middle Eastern creative agency and media network encompassing 13 influential digital publications including SceneNoise - a pioneering music platform providing the region with news, reviews, features, documentaries and event coverage - a digital space for musicians and fans alike to explore the most innovative sounds emerging from the Arab world.
Riham Issa
Riham Issa is an Egyptian writer at SceneNoise with a keen ear for the evolving sounds of the Middle East, North Africa, and its diaspora. Through in-depth features and reviews, she spotlights emerging talent and the artists shaping the region’s musical landscape. Her work has brought her into conversation with both rising and established names across genres, including Bayou, Nouri, Dana Salah, and Hunee.
