Artist Storytelling and Branding
By Emily Gonneau from Nü Agency
This session is a masterclass with Emily Gonneau from Nü Agency., designed to give artists the tools to identify, refine, and communicate their unique artistic identity. Emily will guide participants through a structured process that helps them clarify what sets them apart, define their message, and shape their brand story in an authentic way.
The masterclass will focus on storytelling as a powerful tool for artists, not just in music but in everything they create, from visuals to communication with their audience. Participants will learn how to craft their personal narrative, develop a compelling artist statement, and translate their identity into branding elements that resonate across different platforms.
This masterclass will also include strategies to help artists articulate their creative vision, making it easier to connect with audiences, industry professionals, and the media. By the end of the session, artists will have a clearer sense of their artistic direction and practical steps to build a brand that reflects their true identity.
Speaker’s Bios
Emily Gonneau
After 4 years at EMI, French-British Emily Gonneau founded Unicum Music, her own label & publishing company (2009), Nüagency a digital agency specialised in music & culture (2013), and Causa, a modern agora for forward-thinking conversations at the intersection of music, innovation and social change (2023). The 3 entities are now reunited within the üni goup which Emily heads.
Author of "L'Artiste, le Numérique et la Musique", published by the Centre National de la Musique (CNM) and currently enjoying its 3rd edition (2023), Emily is also the Conference Curator for MaMA Invent, as well as a member of the CNM’s Innovation Commission and a Keychange 2022 Innovator.
She is also the Co/Founder of 2 non-profits aiming to transform the French music industry: La Nouvelle Onde (awards & organisation championing the industry’s under 30 year old movers and shakers since 2018), and Change de disque (focused on fixing the French music industry's rampant sexism and discrimination).
