Marketing Your Music and Building an Artistic Brand
By Nina Kehagia from shesaid.so
This session is a masterclass, led by Nina Kehagia from shesaid.so, designed to equip independent artists, songwriters, and self-producing musicians with the tools to develop a compelling content strategy and strengthen their brand presence online. Participants will explore practical content planning techniques, case studies of successful artist branding, and strategies for growing an engaged digital audience. This session goes beyond theory, offering real-world insights to help artists take control of their marketing and stand out in the digital space.
Speaker’s Bio
Nina Kehagia
Nina Kehagia is a creative strategist, music & culture curator and independent scholar. She currently serves as the Head of Content and Marketing at shesaid.so, contributes as a board member of the Liverpool City Region Music Board and runs a music community called Groove Inspired. Nina's academic research and work focus on music cities, cultural dynamics in music, the history of dance music, and the intersection of the music industry with emerging technologies. Her extensive professional collaborations include partnerships with renowned record labels (e.g., Mute, K7!, Warp), festivals (e.g., Sònar, Soundcity, Primavera Sound), venues (e.g. Invisible Wind Factory) and established artists (e.g., Laurent Garnier, DJ Paulette). She is a DJ and radio broadcaster at the award winning radio Resonance 104.4 FM.
About shesaid.so
Website • Instagram • LinkedIn • Facebook • TikTok
shesaid.so is a global community of music industry professionals, artists and creatives on a mission to unlock the music industry to all through community, education and curated programs. shesaid.so produces content that educates and creates visibility on topics that are voted for by the community, host events that enable our members to educate themselves, network and create meaningful connections, and develop mentoring programs that provide industry access and opportunities. Our partnerships are carefully curated and crafted to ensure an authentic alignment with our values. Some of the partners we have worked with include YouTube Music, TikTok, Universal Music Group, Boiler Room, Sony Music UK, Vans and more.
