Growing Your Fanbase and Boosting Music Discovery on TikTok
By Josh Rouhana from TikTok
This session will explore how TikTok has become a major driver of music discover and how artists can use it to grow their fanbase and increase engagement. Participants will learn best practices for content creation, viral strategies, and how to leverage TikTok's music-related tools. The session will also cover how artists can work with trends, challenges, and influencer collaborations to amplify their reach.
Speaker’s Bio
Georges “Josh” Rouhana
Music industry professional and DJ with over 12 years of experience in the regional music scene, with a background in radio, streaming, and social media. Currently leading Music Partnerships for TikTok in MENA, his role involves managing relationships with artists, labels, and music stakeholders to drive the music ecosystem across the Arab world.
