Bernardo Queiros
Masterclass topic: Music PR & Communications.
The session discussed many topics, including:
• What is PR & Communications in Music?
• Music release campaign / How to approach a journalist/editor?
• The arts of Communications.
• Positioning & added value.
• Preparing a communication strategy online.
• Community building and brand development.
About Bernardo Queirós — Family in Music
Specialized in Music PR, and Communications, Bernardo has been wearing many different hats all over the years - from concert promoter to tour manager, e.g., being an independent label founder with Oh Lee Music. Bernardo has worked in the music industry for 6 years and coming from the DIY scene it isn’t wrong to say he’s a complete doer.
His journey from Porto to London, where he studied Arts Management and worked in several roles within entertainment and advertising, opened the doors to what he’s looking after right now. Currently, he’s based in Helsinki working in global music tech’s Family in Music, a creator accelerator platform, which is building a unique suite of digital tools to support the modern songwriter.
