Jeff Bacon
Masterclass topic: Business Best Practice.
Two masterclasses on Business Best Practice and Evolution of data and music business.
In his first session, he talked about: business best practices that could help artists in their journey, specifically in terms of:
• How to do business internationally.
• How to choose partners or startups to work with.
• How to approach conferences, networking, Linkedّّin.
His second session discussed the importance of data and analytics in the music industry and how it could benefit artists, specifically in the following areas:
• How to use data as a business intelligence tool for artists, labels.
• Use in raising finance (advances, securities etc).
About Jeff Bacon
Jeff Bacon is a semi-retired hiphop MC and full time music business development specialist. Primarily focused on digital distribution, rights and royalties, licensing, analytics and creator platforms, in a career spanning 20 years with market leaders and innovative startups. Former employers and clients include Counterpoint Systems, Musicmetric, Audio Network, Revelator, Sonosuite, Family in Music and OpenLive. Jeff is based in Barcelona where he is a charter member of the BCN Music Tech Hub and a fixture at the annual Future Music Forum.
